With a cutting-edge camera, a super-slim design and the ability to withstand life's knocks and bumps (and Android Jelly Bean to boot) the Xperia Z is a phone that's got us fired up about Sony Mobile again.
Earlier handsets such as the
Sony Xperia S and
Sony Xperia T were extremely promising from a brand striking out on its own - but it's with the Xperia Z that Sony is really banking on making a cataclysmic dent in the makeup of the smartphone market.
If you don't believe us, just look at its marketing hype - Valentine's Day saw ads on several, consecutive pages of major newspapers in the UK and you can't pass a billboard without seeing it in glorious Technicolor, accompanied by a strong statement that Sony has "reinvented the phone."
The
Android Jelly Bean-toting (albeit only 4.1) Sony Xperia Z comes with some of the best specs on the market - and it's one of the most eagerly awaited handsets of recent months. Launching before the
HTC One or
Samsung Galaxy S4, Sony is clearly hoping to steal an early march on its competitors.
And the early signs it will do so are promising: a quad-core 1.5GHz Snaprdragon Krait processor, 13MP camera, 16GB storage (expandable, woohoo!), 2GB RAM, water and dust-resistant, 1080p HD screen with Bravia Engine, LTE, to name a few. You couldn't make this stuff up - this is the company that had a part in the
Satio, after all.
As soon as we took our review unit out of the box, we were mesmerised. This feels and looks like a premium, high quality product. Sony is one of the few manufacturers that can take what is, effectively, a plain black square and make it into something beautiful. Manufactured from piano black, high gloss glass both front and black, it could have come from the same stable as the
Google Nexus 4.
Though maybe we are overestimating it, viewing the Sony Xperia Z through geek-tinted goggles - because while we were blown away, others came out with the line that Sony will be hoping doesn't cross too many punters' lips: "looks like every other smartphone out there though, doesn't it?"
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